Privacy Policy

This Privacy Policy describes how Hurston collects, uses, and discloses your personal information when you visit our website, make a purchase, or otherwise communicate with us. Hurston is a trade name of Bacata LLC.

Information We Collect

Information you provide. When you place an order, create an account, subscribe to email, or contact us, we collect your name, billing and shipping address, email address, phone number, and order details. Payment card information is collected and processed directly by our payment processor and is not stored on our systems.

Information collected automatically. When you browse our site, we collect device and browser information, IP address, referring pages, pages viewed, and how you interact with the site. This is collected through cookies, pixels, and similar technologies.

How We Use Your Information

To process, fulfill, and ship your orders, and to communicate with you about them
To respond to your inquiries and provide customer support
To detect and prevent fraud and secure our site
To understand how our site is used and improve it
To send marketing communications where you have opted in, and to measure their effectiveness
To comply with our legal and tax obligations

Advertising and Analytics

We use third-party analytics and advertising services, including Google Analytics and Google Ads, which use cookies and similar technologies to collect information about your use of our site and your interactions with our advertising. This information may be used to measure the performance of our marketing and to show you relevant advertising on other websites.

Under certain privacy laws, the use of advertising cookies may be considered a sale or sharing of personal information. You may opt out of this using the Your Privacy Choices link in our footer, or by adjusting your browser and device settings.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and manage Google advertising personalization in your Google account settings.

How We Share Your Information

We share personal information with service providers who perform services on our behalf, and only to the extent necessary for them to do so:

Shopify, which hosts our online store and processes payments
Klaviyo, which manages our email marketing
Gorgias, which manages customer support inquiries
Shipping carriers and fulfillment partners, to deliver your order
Google, for analytics and advertising measurement

We may also disclose personal information to comply with applicable law, respond to a lawful request, enforce our terms, or protect our rights. In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.

We do not sell your personal information for money.

Cookies

We use cookies to keep your cart working, remember your preferences, understand site usage, and measure advertising. You can control cookies through your browser settings. Disabling cookies may prevent parts of the site from functioning correctly.

Your Rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Receive a portable copy of your information
Opt out of marketing communications at any time
Opt out of the sharing of your personal information for targeted advertising
Not be discriminated against for exercising these rights

To exercise any of these rights, submit a request through our contact form. We will respond within the timeframe required by applicable law. We may need to verify your identity before fulfilling a request. If we decline a request, you may appeal by submitting a follow-up request through the same form.

You can unsubscribe from marketing email at any time using the link at the bottom of any message.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, including to satisfy tax, accounting, and other legal requirements.

Security

We use reasonable administrative and technical measures to protect your personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

International Users

Our site is operated in the United States, and your information may be processed and stored in the United States and in other countries where our service providers operate.

Children

Our site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us through our contact form and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The updated version will be posted on this page.